Albert’s persuasive communication journey started with the SABC outside broadcasts, Nestlé (SA) sales, Momentum Life Corporate Affairs and Durban Unlimited. Destination marketing became a specialised field which meant Albert could use experience gained from some of the world’s most famous city brands – New York, Los Angeles, San Francisco, Miami, Washington, London, Lausanne, Amsterdam, Cairo, and Paris – to build an important hub in South Africa. As the Marketing Manager for nine cities, he was responsible for the branding and promotion of the Ekurhuleni industrial hub, from 1997 until 2008 when he moved to run his own marketing business and then Brand Align.
His education includes an Honours BA, specialising in advertising and he obtained Chartered Marketer status through Wits Business School and the (then) Marketing Federation of South Africa in 2006. In pursuit of understanding brands, Albert studied Semiology and published a Discourse on Roland Barthes and the symbolism of imagery (in Unisa Communication, Vol 16(2) 1990.).
